Focusing on the consumer's needs and always in tune with the latest fashion trends, Grendha creates its own fashion style: one that parades in the streets uniting the concept of practicality, elegance and personality. From work to leisure, the Grendha collection offers many styles. Its versatility, aligned with major fashion trends, results in styles to suit many different occasions.

The 2013 Line offers products with well established fashion icons. Braids, beads and geometric designs in stones are the highlights of the Navajo trend, bringing indigenous elements to its core essence. Women's elegance and romanticism are represented by velvety textures and through the softness of the lace and the use of ruffles. Padded patterns are also used to add comfort and to give the products an even more feminine touch.

These are the main trends of the season that influenced the streets around the world and are present in major Grendha product launches for 2013.

Grendene is one of the World's largest footwear producers with over 24,000 employees and an installed production capacity of 200 million pairs/year.